Brand Design

MELANIN BASE MILES

I led the rebrand for Melanin Based Miles, a cycling club based in Loudoun County, Virginia, creating a bolder, more rugged identity inspired by the region’s hilly terrain. The logo mark draws from terrain lines, elevation shifts, and motion, capturing both the landscape and the energy of the riders. The system was designed to work across their website, social media, and cycling kits, with a focus on high contrast and legibility at speed, ensuring the brand holds up both on-screen and in-motion on the road.