Founding spirits

Founding Spirits is a farmer-owned, award-winning distillery based out of Washington, D.C. We wanted the new packaging for their liquors to represent the quality of the product, and also to be a beautiful asset on your home bar. The vodka and gin bottles were updated to better suit their new recipes. I incorporated more modern fonts in combination with eye-catching colors that instantly make you crave for an icy drink on a hot summer day. The bourbon and amaro packaging spark that familiar, warm and comforting sensation you get when sipping a glass on the rocks. All four are made to make a beautiful gift individually, or to look cohesive on a bar shelf together. After these new labels were produced, the marketing team came up with a “Cheers To” campaign, recognizing all of the moments, events, special occasions, and beyond that consumers could cheers to with these delicious spirits during the summer of 2021. I further supported this campaign by helping orchestrate the photography shown below. Stay tuned, Founding Spirits Rye is coming soon…

Photographer: Ken Fletcher