Email Marketing Design • Art Direction

EMAIL MARKETING

In 2020, Founding Farmers Restaurant Group rapidly expanded email marketing from bi-monthly to weekly campaigns. I lead the on-going visual design of these emails, creating custom layouts, illustrations, and animations to support a wide range of messaging from promotions and new products to holiday offerings and timely “day-of” campaigns (like snow days). Each campaign is designed to feel fresh, engaging, and on-brand while clearly communicating evolving information during a fast-changing time for the business.