Art Direction
WE ALL SCREAM,
FOR ICE CREAM
I directed this ice cream shoot from concept through execution, shaping the visual story behind each flavor. I developed a vibrant color palette to complement the product flavors, designed clean, bright sets to keep the focus on texture and color, and styled props (fresh fruit, coffee beans, shaved chocolate) to subtly reference each flavor profile. Working closely with the photographer, I guided lighting, angles, and compositions to capture the indulgence and sensory appeal of the ice cream in its most crave-worthy form.
Photographer: Kensey Bowen
