Product Design • Art Direction
FOUNDING SPIRITS
I redesigned the labels for Founding Spirits, a farmer-owned, award-winning distillery in Washington, D.C., creating a cohesive spirit line that reflect both the quality of each spirit and the personality of the cocktails they inspire. Vodka and gin were refined to feel crisp and modern, while tequila and rum were designed to feel bright, warm, and inviting, reflective of the cocktails they create. Bourbon, rye, and amaro were designed with richer tones and typography to convey depth and warmth. Designed to stand alone or as a unified collection, the bottles became the visual foundation for the 2021 “Cheers To” campaign — an effort I further supported by art-directing the campaign photoshoots featured here.
Photographer: Ken Fletcher & Kensey Bowen
