Brand Design • Product Design

DIRT SKINCARE

I built the brand identity for Dirt Skincare, a men’s skincare line founded by Mark Harpootian. I created a visual identity system that balances rugged masculinity with refined simplicity. The bold, angular “DIRT” wordmark communicates strength and confidence, while earthy browns and warm golds ground the brand in a natural, no-frills aesthetic. Through high-contrast, minimalistic design, I established a bold, instantly recognizable look that positions Dirt as a performance-driven, straightforward brand built for men who want results without the fluff.