Product Design

FOUNDING FARMERS
MAPLE SYRUP

I designed the label for Founding Farmers Maple Syrup with a focus on storytelling, craftsmanship, and premium appeal. Thoughtful typography and a structured layout communicate heritage and authenticity, while warm, rustic tones echo the richness of the syrup itself. A custom bourbon barrel illustration and sourcing details highlight the unique aging process, building trust and adding narrative depth. The final label balances tradition with clarity, helping the product stand out while reinforcing the brand’s artisanal values.

Photographer: Ken Fletcher